Our story

1964

One man, one kadai, and a town called Neyveli.

Rajendra Sweets was founded in 1964 by Mr. Rajendran. Through dedication and hard work he grew the business despite every challenge, and after his move to Chennai, his elder daughter Mrs. Anandhavalli took over, continuing the legacy with a blend of tradition, quality and modern vision.

Mr. Rajendran, the founder

Mr. Rajendran

Founder. Sixty years later, the recipes are still his.

Six decades

  1. 1964

    Founded by Mr. Rajendran in Neyveli.

    Neyveli Rajendra Sweets, 1964

  2. 1982

    The business grows, and a second shop opens.

    Neyveli Rajendra Sweets, 1982

  3. 2000

    A shop opens in Neyveli Township.

    Neyveli Rajendra Sweets, 2000

  4. 2004

    A new shop near the Neyveli Arch Gate.

    Neyveli Rajendra Sweets, 2004

  5. 2024

    The family kitchen goes online.

    Neyveli Rajendra Sweets, 2024

What hasn’t changed in 60 years

  • Every piece handmade, every morning
  • Pure ghee, never shortening, never essence
  • No preservatives. Sweets are meant to be eaten fresh
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